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TOUR OF BRITAIN

Employer:

Surrey County Council

Role:

Marketing Officer

Skills:

CMS, SEO, Copywriting, Proofreading, Social Media, Newsletters, Photography

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Sample Material:

Role: To oversee communications for the Tour of Britain campaign in the wake of the London 2012 Olympic Games.

  • Capitalised on Surrey's Olympic legacy of road cycling in all copywritten content
    Most features were published on the website and eNewsletter
     

  • Continued to oversee the day-to-day management of the website
    Built on the success of the London 2012 Games campaign and reorganised the site to reflect Surrey's next international sports event.
     

  • Actively organised card sorting exercises
    Ensured easy visitor journey for every aspect of the site. Successfully mapped the site so that visitors only had a maximum of 3 clicks for any type of information.
     

  • Drafted and planned social media posts
    Further built on the hype of the Olympics and promoted the Tour of Britain race to the same audience
     

  • Assisted the press team with promotion of children's cycle jersey competition
    Organised and photographed shoot with kids, mascot and professional cyclist. Further gathered stock images at each opportunity.

WEBSITE MANAGEMENT

Web
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SOCIAL MEDIA SAMPLES

social media
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EVENT PHOTOGRAPHY SAMPLES

photography

PRESS COVERAGE - SAMPLES

Press
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Management of Olympic campaign for Surrey County Council

Re-branding and creation of new website for political think tank in Westminster

Content for supplements detailing countywide

news and activities

Organising and promotion of arts and cultural events for Surrey County Council

Personal blogs to showcase creative writing and digital communication skills

MORE PROJECTS

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Maintenance of online

and offline presence for legal charity

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Interested? Drop me a message and let's chat.

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