
TOUR OF BRITAIN
Employer:
Surrey County Council
Role:
Marketing Officer
Skills:
CMS, SEO, Copywriting, Proofreading, Social Media, Newsletters, Photography
Sample Material:
Role: To oversee communications for the Tour of Britain campaign in the wake of the London 2012 Olympic Games.
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Capitalised on Surrey's Olympic legacy of road cycling in all copywritten content
Most features were published on the website and eNewsletter
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Continued to oversee the day-to-day management of the website
Built on the success of the London 2012 Games campaign and reorganised the site to reflect Surrey's next international sports event.
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Actively organised card sorting exercises
Ensured easy visitor journey for every aspect of the site. Successfully mapped the site so that visitors only had a maximum of 3 clicks for any type of information.
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Drafted and planned social media posts
Further built on the hype of the Olympics and promoted the Tour of Britain race to the same audience
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Assisted the press team with promotion of children's cycle jersey competition
Organised and photographed shoot with kids, mascot and professional cyclist. Further gathered stock images at each opportunity.
WEBSITE MANAGEMENT

SOCIAL MEDIA SAMPLES








EVENT PHOTOGRAPHY SAMPLES
PRESS COVERAGE - SAMPLES
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Road Cycling UK - Route revealed for Surrey Tour of Britain stage
Management of Olympic campaign for Surrey County Council
Re-branding and creation of new website for political think tank in Westminster
Content for supplements detailing countywide
news and activities
Organising and promotion of arts and cultural events for Surrey County Council
Personal blogs to showcase creative writing and digital communication skills
MORE PROJECTS
Maintenance of online
and offline presence for legal charity
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