Role: To demonstrate copywriting abilities through creation of personal blog site. The website features reviews of activities around London and will be launched shortly.
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• Created and designed entire brand using Adobe Indesign and Wix CMS
  Researched successful competitor sites and matching colour schemes for web. Ensured image for logo fits with overall product and message.
   

• Demonstrated strong copywriting skills
  Purposely wrote to connect with the intended audience by using plain English, metaphors and short sentences. Consistently created titles and formatted pages to be attractive and easily understood.
   

• Strategically planned content over the course of 12 months
  Purposely created content to capitalise on the popularity of future trends (Easter, Christmas, sports events etc).
   

• Segmented audience of 25-35 year old Londoners, without children and already living in the city
  This helped to make content more targeted, relevant and stronger
   

• Photographed images for publications
  Images were edited on Adobe Photoshop and a person who represents the targeted demographic. Stock images were always sought when photography wasn't possible.