Nikon events

Nikon UK Ltd

Background

During my tenure at Nikon, the company captured a substantial market share catering to both professional and amateur photographers, holding the second position in the industry, just behind a competing camera and lens manufacturer. In order to fortify our presence in the market, I orchestrated participation in trade shows across the UK.

This initiative aimed to not only drive sales leads but also foster invaluable connections, bolster brand recognition, and offer potential buyers hands-on experience with our products, along with direct access to industry experts.

Creative approach

I evaluated upcoming photography trade shows and skillfully crafted a strategic schedule to ensure maximum reach across the UK, factoring in crowd size and geographic locations. Additionally, I conducted thorough research to understand the unique needs of our audience at each venue, guaranteeing the availability of the appropriate cameras and lenses for testing.

I took charge of coordinating the transportation of stands and photography equipment, as well as managing accommodations, press passes, meals, and staff schedules with expert precision, ensuring flawless execution of each event.

To captivate audiences, I orchestrated compelling demonstrations featuring bride and groom models, leveraging our expert technical knowledge to effectively drive sales. Additionally, I consistently maintained strong connections with the audience, encouraging them to sign up for newsletters to nurture their relationship with Nikon. The events I managed are similar to the ones depicted in the videos below.