Role: To raise the charity's profile to 10,000 solicitors who take part in the annual London Legal Walk. To organise activities to attract people en-route and spread the word of the charity's cause.

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• Organised charity stand to attract walkers
  Successfully secured prime location at the starting point and in the street party. Also ensured that charity logo is featured on event map and drinks tokens
   

• Oversaw the design and printing of merchandise, bunting, banners and other items
  Enticed walkers by giving away branded popcorn and free goody-bags. Successfully gave away all 1,500 servings and popcorn and 500 goody-bags within the first hour.
   

• Recruited volunteers and other team members to stand out to other walkers
  Attracted solicitors by supplying teammates with pink wigs and branded t-shirts. Further stood out through hiring individuals from model/promo agency
   

• Demonstrated digital marketing skills via multiple platforms
  Copywrote and designed content (via Photoshop and InDesign) for content published via web, social media and eNewsletters
   

• Managed relationship with organisers
  Ensured that the charity wasn't seen to be overstepping the aims of the organisers to raise money for a separate charity. Tactfully informed them of the intentions to capture attention of audience. Negotiated agreement to be official sponsors of the event to keep them onside.
   

• Documented the event using expert skills in photography
  Utilised transferable skills to portray general feeling events through social media, website and bulletins. Performed strong negotiation skills in organising group photos and built rapport with guests

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• Administered budget
  Engaged with senior stakeholders (CEO, Chair and Board), managed resistance and influenced them on return on investment