Role: To implement digital and print marketing campaigns as the charity’s first communications professional. Encourage beneficiaries to reach out to the charity and obtain financial support.  
 

• Launched the charity's first social media strategy
  Tacitly developed plans for Twitter, LinkedIn and Facebook. Created engaging content which led to proven increased brand recognition and traffic to the website. Grew Twitter follower amount to over 1,000 within two months.

  • Click here for Twitter Analytics​
     

• Introduced use of Google Analytics
  Tracked KPIs to evaluate effectiveness of communications plans and steer projects accordingly.
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• Created communications strategy
  Wrote and implemented communications strategy to ensure vision, ambition and boundaries with future campaigns within set budget
   

• Organised and published guest blogs
  Built relationships with beneficiaries and key legal figures. Articles were designed to inform future applicants of success stories and to capitalise on certain trends.
   

• Designed social media, PPC and other graphics via Adobe InDesign and Photoshop
  Successfully created enticing material and increased applicant numbers as a result. 
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• Initiated and managed internal eNewsletter for volunteers (via MailChimp)
  Developed pull marketing tactic of ensuring audience feels part of a wider family and cause. Copywrote content with the intention of informing readers of the difference they make to peoples' lives.
   

• Photographed fund raising events
  Utilised transferable skills to portray general feeling events through social media, website and bulletins. Performed strong negotiation skills in organising group photos and built rapport with VIP guests